Anaikka has a very strong outlook. It basically embodies the essence of all women. It means – Ek Aurat ke Anaik Roop! A woman with many attributes like Durga, Kali and who is the creator and destroyer of life. We as a brand target women in the same way. We are moralistic and ethical in our approach of doing things and our principles reflect in the work we do as well and that’s precisely why my collections are generally all done in metal and leather. The suppleness of the fabric conjoint with the organicity of leather and infinite strength that metal represents, definitely forms a force to reckon with.