The Dondup story began in 1999 from an idea by the Berloni family. The brand creed can be resumed in the following words: “All men are equal – race, color or creed mean nothing. All that matters are each individual’s intentions and actions.”

Dondup’s own mission is inspired by this open, universal approach: to serve an urban tribe without borders or boundaries, one that makes the key values of denim culture its own – values such as originality, authenticity and a maverick spirit.

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